Tuesday, May 10, 2011

Hello Again

Check out this local clothing with a funky spin...

The colourful clothes of Hello Again peek out through the single window pane and open doorway of Toby and Lynne Groenewald’s Long Street store. ‘It’s the place to be if you want to sell clothing,’ says Toby.

After returning from America, Toby started screen-printing. ‘There were no shirts with a nice, unique or tailored fit. I started making blank T-shirts, which we sold to screen-printers ... it developed into many different styles, so we started thinking of having a shop.’

The name Hello Again comes from when the couple sold ‘very cool, vintage clothing’. But it was quite a challenge to source proper vintage, so they launched their own range of T-shirts, hoodies, shorts, skirts, tops and dresses. Toby also began collaborating with illustrators and incorporating other designers in their store.

The funky clothing is targeted mostly at the youth market – students, hipsters, Long Street dwellers. ‘A lot of creative people like our shop because we have a lot of unbranded stuff,’ he says.

All the clothes in store are made in the Cape, with cotton sourced from Zimbabwe. ‘We have it knitted and dyed in Epping and from there the fabric gets delivered to the factory and we make the shirts. All our businesses get kind of integrated and gelled together.’

Labels to look out for are Vestibull Artistic Apparel (handbags and clothing), Silver Spoon (clothing), Lacy Dot earrings and Mikado badges. And what about the bicycles adorningthe walls? ‘It’s my passion,’ says Toby. ‘I started out riding BMX and my buddy in Philadelphia introduced me to fixed-gear bikes ... they’re not easy to ride. The bikes we sell here are a bit more user-friendly.’ The ever-resourceful Toby has recently been building his own bikes from scratch. Watch this space!


• The Shark Jesus shirt from Hello Again • Blue and white striped bag by Vestibull at Hello Again • Mikado pig badge from Hello Again •

Address: 233 Long Street, CBD, 021-426-0242

*published in the khuluma April issue

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